Liberté, Égalité and French Fries Rough Translation At a McDonald’s in France, employees take the corporate slogan seriously, which leads to problems for the business. ” … residents of an immigrant neighborhood in Marseille, France … considered their local McDonalds to be a home of sorts, as well as a gateway into French society. So when the owner tries to sell it, they mount a mini-revolution and take extreme measures to try and save it.”